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Video games/ Call of duty

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 Call of Duty Ownership: - Activision- call of duty- infinity ward, trey arch, sledgehammer games (developers). Franchising: -Activision also franchise the call of duty brand into a number of different companies . -merchandise includes action figures, comic books and card games. Marketing and Distribution - WW2 focused on billboards rather than digital platforms - billboards made fans feel more connected and involved in the time that the game was set. - released trailer on live streams and social media - 5 billboards went up in New York, LA, London and Paris - released QR codes for fans to discover exclusive content on billboards Above the line, traditional ads - BFI imax, London Combination traditional, digital ads - QR codes tale user to webiste - took them ti pre order the game website - Dropdown menu for different incarnations of the game  - option to buy new black ops game, with trailer embedded - login - social interaction -forums and blogs - split up into different games App MMO
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RAJAR

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RAJAR and Audiences RAJAR -         RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the radio centre on behalf of the commercial sector -         Measuring audience -         Set up in 1992 -         PSB/ Comm radio/ Adv -         Independent contractor for research: Ipsos- Mori -         PSB + Commercial -         Various types of data for analysis -         Offer training as well     1.  jj
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