RAJAR

  • RAJAR and Audiences
  • RAJAR
  • -       RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the radio centre on behalf of the commercial sector
  • -       Measuring audience
  • -       Set up in 1992
  • -       PSB/ Comm radio/ Adv
  • -       Independent contractor for research: Ipsos- Mori
  • -       PSB + Commercial
  • -       Various types of data for analysis
  • -       Offer training as well



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