Kerrang! Textual Analysis

Front covers


Masthead- top of magazine. identity of magazine (Logo)

Fonts- what font style, why they used it, do they relate to genre.

colour scheme- colours being used, how many colours, do they relate to genre

Slogan- memorable, pun, where is it

Cover lines, bylines and feature article- relate to genre, use language techniques, Size of text

main image- shot type, who is being represented, genre

Z pattern- does it use this

Puff- colour filled shape with info in it, gain readers attention


Double page spread


Title- where is it, how big, colour, font style

Layout/ positioning

Size- what's more important

Lead- beginning of story, contains who, what, where, when ,why

images- who, outfits facial expressions, does image relate to article

colour scheme- relate to genre, follow front cover?

text- size, font, style, placement

pull quote/messages- from who and why

date- page number, where

body/copy- main text on page

logo

contact info- website


Is there a sense of commonality?

Masthead in same place every time, consistent use of white and red. The main images are all close up shots, eye catching and rock fans will recognise the bands and artists with just a glance with their eye.


If so, what is the house style?

Big logo



Is there a specific colour scheme?








Kerrang! Magazine on Twitter: "In this week's issue – out Wednesday, April 10 – we welcome punk rock's coolest family, @Interruptweets, to the cover for the very first time! Pre-order the mag





Masthead- big read logo at top of magazine. allows consumer to easily recognise.


Fonts- they used a capital, bold font in black, white and red. catches attention of reader


colour scheme- white, red, black. allows consumer to recognise magazine easily so they can buy easily and notice in shops easily. red means hot, dangerous so attracts and symbolises what is in the magazine.


main image- large, bold image of recognisable band on front cover. this will catch attention of audience because this band will have a main part in the magazine.


Puff- doesn't use one!!!!




majority Kerrang readership- 15-34 years old- 446,000 per month are this age


369,000- A B C1


NRS social grade definitions (businessballs.com, 2015). | Download Table




target aim is C2 D E (less disposable income) 


psychographics

- personality

- values

- attitudes

-Interest

- infected




















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