film advertising

Focus group:

  1. a group of people assembled to participate in a discussion about a product before it is launched, or to provide feedback on a political campaign, television series, etc.


Advantage of a focus group: 

easily measure customer reaction

time saving


disadvantage of focus group:

expensive

moderator bias


online survey:

questionnaire completed by target audience


adv of online survey:

low cost

increased response rate

real time access


dis of online survey:

survey fraud

no interviewer


Disney (Conglomerate):

conglomerate means that none parent company owns a series of smaller companies.

allows Disney to have access to many platforms of media 


Video- on- demand: Netflix, Youtube. Amazon prime, BBC Iplayer, Sky Go


Cinema and marketing:

go to watch a film after seeing a trailer



Traditional ads: 

print, magazine or tv adverts 


digital ads:

online ads

above the line:

where mass media are used to promote brand.

below the line:

personalised ads- One to One.

black box:

device that supplies everything e.g. iPhone

downloading:

when media products are transferred to a device

streaming:

where media is consumed online without being downloaded.



Frozen:

150 mill budget and got back 1.2 billion.

they had yt channel to promote clips of film

5.3 mill subs





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