newspaper ownership

 newspaper ownership




Marketing and distribution


Broadsheet- larger size serious newspaper

the independent

-last printed edition was published on 26 march 2016, now only has digital editions.

Financial Times


Tabloid- less serious smaller newspaper

Sun YouTube

1.1 million subscribers

tv style video

adverts before clips

live streams

most popular video

-women saves koala

- on screen ads

- 18m views

-238k likes


Above the line adverts:

TV

Billboards


The sun website (they use pop up ads)

Social media e.g. twitter, instagram, facebook


Reception theory

- preferred reading- this is when audiences respond to the product the way media producers want/expect them to

-negotiated reading-this is when a member of the audience partly agrees with part of the product e.g. film, documentary, TV programme

-Oppositional reading- this is when the audience are in complete disagreement with the products message or setting 


Broadsheet- older audiences, very formal, audiences want more in depth info, high quality ads aimed at wealthier audience, mature fonts, capital letters (asserts dominance and things you want to see in the newspaper) Anchorage text (leads to photo, formal text, explains picture), very text heavy, higher standard of vocabulary, current affairs- telegraph, Financial Times



tabloid- less educated, gossip, images, less depth, more attractive adverts, less expensive ads. anchorage (less formal, often puns, humorous), less informative about problems in the world and current affairs, § 

Masthead- Large font at top, easily recognisable, red and white to catch readers eye. 

layout- large images, cover most of page, title in large capital letters in order to catch eye and attention of reader

Text- quite creative font

anchorage- women in story is much smaller than the headline

connotation- bold serif type face to attract audience

content- direct, doesn't beat around the bush, exaggerated, call him Andy, no respect to the prince

















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