Video games/ Call of duty

 Call of Duty

Ownership:

- Activision- call of duty- infinity ward, trey arch, sledgehammer games (developers).

Franchising:

-Activision also franchise the call of duty brand into a number of different companies .

-merchandise includes action figures, comic books and card games.

Marketing and Distribution

- WW2 focused on billboards rather than digital platforms

- billboards made fans feel more connected and involved in the time that the game was set.

- released trailer on live streams and social media

- 5 billboards went up in New York, LA, London and Paris

- released QR codes for fans to discover exclusive content on billboards

Above the line, traditional ads

- BFI imax, London

Combination traditional, digital ads

- QR codes tale user to webiste

- took them ti pre order the game

website

- Dropdown menu for different incarnations of the game 

- option to buy new black ops game, with trailer embedded

- login

- social interaction

-forums and blogs

- split up into different games

App

MMO game

MMO- Massively multiplayer online game

Audience Multiplayer online game

Audience & regulation

- 

Convergence

Who are the VSC?

video standards council

pan European game information

rate video games a certain age

Moral panic- Media creates fear in population over an issue that appears to threaten or harm social order- this theory was created by Stanley Cohen

desensitisation-  

active and passive audiences- 

1. 

2. 

3. I think the age rating should be lower because It doesn't influence the audience in the real world to incorporate violence into their life. instead, it just promotes more time spent playing on games consoles.

Mise en scene

• trees
• vines
• guns
• river
• water
• rain
• mist

Camerawork

• POV
• Realisitic
• soldier holding gun
• hand
• weapon on show

editing

• one long shot- realism

sound

• muffled sound when underwater
• jungle noises
• footsteps
• gunshot
• rain
• breathe
• tense music
• dramatic music
• colleague speaking via radio

are video games making us more violent?

in my opinion, I believe they don't influence violence on anyone, however they influence aggression.

mass shooting

- 77 people were killed

- the shooter used CoD MW2 to prepare

- also played world of warcraft

- theorises that audiences are essentially passive, and will readily absorb messages relayed to them by the media

- this mean they, after watching a violent horror movie, or playing a violent POV shooter, audience members will be negatively influenced

- this presupposes that audiences are passive rather than active 

Texas Chainsaw Massacre (1974)

- some people argue that, as a result of increasingly violent media, audiences are becoming desensitised- they is, numbed by the effects of this exposure

- the remake of Texas Chainsaw Massacre featured an array of hewn body parts, graphic bloodshed and horrific gore- but neither the condors nor audiences battled an eyelid

Psycho (1960)

- early audiences might be considered naive by comparison

Moral panic theory

-Stanley Cohen developed this theory

-moral panic happens when a condition, episode, person or group of persons emerges to become defined as a threat to societal values and interests

-research was based on the mods and rockers in the 1960s, but has since been applied to media

 

stages of moral panic

- someone, something or a group are defined as a threat to social norms or community interests

- the threat is then depicted in a simple and recognisable symbol/form by media

- the portrayal of this symbol rouses public concern

- there is a response from authorities and policy makers

- the moral panic over the issue results in social changes within the community

the consequences of moral panic

- the Jamie bulger case in the UK focused public attention on screen violence

- Mary Whitehouse spearheads a campaign against screen violence; she gains wide support

- BBFC starts to censor films or ban them outright; certification becomes stricter

- Fewer people are able to consume violent films

A new book argues that the concerns over violent video games are a moral panic

- historical psychologists blamed violent games for violent and aggressive behaviour

- moral combat: why the war on violent video games is wrong

- KEY POINT: concern over video games is just another 'moral panic' about youth

- same as violence in comics, hip pop music, drill, Marilyn Manson 

Desensitisation

- this theory suggests that audiences reaction are weaker towards their exposure to extreme violence, sex and death.

- this decrease in fear and sensitivity links to the extreme rise of societal violence and behaviours

Mulvey and the Male Gaze- female perspective on media

- Gaze = how an audience views people that have been presented

- how men look at women, how women look at themselves, how women look at other women

- Mulvey belies that audiences have to 'view' characters from the perspective of a heterosexual male and that the camera is always of that viewpoint. Cameras linger on female curbs and the female body.

- Women are relegated to the status of an object are heavily sexualised.

Anderson (media violence and youth)

- this study was based on researched carried out on the effects of media violence in TV, film, music and video gamed

- says exposure to violence in media increase likelihood of agressive, violent behaviour in young people

- it says two main ways aggressive or violent behaviour is seen in young people. Desensitisation and imitation.

- the study says that the degree to which media affects aggression and violence in young people can depend on other factors such as their social environment (e.g. parental supervision)

- no one is immune to the effects of media violence.

David Gauntlett

- he is a huge advocate for media studies and challenges the media effects model and its respective theories

- Gauntlett states there are "10 things wrong with the media 'effects' model"