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Focus group: a group of people assembled to participate in a discussion about a product before it is launched, or to provide feedback on a political campaign, television series, etc. Advantage of a focus group:  easily measure customer reaction time saving disadvantage of focus group: expensive moderator bias online survey: questionnaire completed by target audience adv of online survey: low cost increased response rate real time access dis of online survey: survey fraud no interviewer Disney (Conglomerate): conglomerate means that none parent company owns a series of smaller companies. allows Disney to have access to many platforms of media  Video- on- demand: Netflix, Youtube. Amazon prime, BBC Iplayer, Sky Go Cinema and marketing: go to watch a film after seeing a trailer Traditional ads:  print, magazine or tv adverts  digital ads: online ads above the line: where mass media are used to promote brand. below the line: personalised ads- One to One. black box: device that supplies eve

 convergence:  the process or state of converging acronym for audience demographics: G R A C E (gender, race, age, class, ethnicity) distribution:  he way in which something is shared out among a group or spread over an area. below the line advertisement:  denoting or relating to advertising by means such as direct mail, email, promotional events, etc time shifting:  record (a television programme) for later viewing. what's meant by the term 'audience needs'? the needs of the audience that the business try and meet. Why do we consume certain types of media? for entertainment, education Are there times you might consume certain types of media, while at other times discount them? yes if your tired or not interested. how can you be an active or passive audience member? by responding instantly rather than later. the uses and gratifications theory what do people do with the media? why they use that media pros and cons of this individual media use? E.G. Warzone- need= entertainin

aim: to investigate the target audiences for media products Passive audience- an audience that observes something rather than responding to it. active audience- an audience that immediately has a response to something rather than observing it. PSB- public service broadcaster What are commercial programmes?- programmes televised by a commercial company that makes its funding from sponsorship, ads and product placement. Horizontal integration- the process of a company increasing production of goods or service at the same part of the supply chain. Mainstream- an audience that consumes a product that appeals to a wide range of people. Niche- the audience of a media product that has a small market an only appeals to a small number of people. Narrowcasting- aiming programmes at specific and specialist audiences as opposed to broadcasting to 'mass' audiences. Chris Anderson: The Long Tail Theory Devised by Chris Anderson of wired magazine First published in 2004, then as a book in 200

Advertising is payments from brands in return for the placement of promotional material on pages or during production. this could be in form of commercial breaks, or via product placement. traditional advertising billboards magazine  digital advertising tv online social media ads search engine marketing video ads emails native advertising- sponsor display ads remarketing/ retargeting Above the line advertising- where mass media is used to promote brands. these include conventional media such as television and radio advertising, print and the internet. Distribution 1. how a product ir brand reaches an audience 2. its marketing and promotion Web 2.0 and Technological convergence technological convergence allows audiences to access media content from multiple platforms on one device. it involves coming together of information and communication technologies to create new ways of producing and distributing products and services to media audiences. a black box is a device that supplies us wi

 aim: To understand the differences between public service and commercial institutions BBC  Public service broadcaster (PSB) 75% TV license 25% sales and publication programmes have to be informative, distinctive and reflect the British diversity (have actors of different ethnicity and backgrounds BBC not allowed to have product placement 0 Ads programmes are made for public aims to improve society by informing viewers BBC remit is To enrich peoples lives with programmes and services that inform , educate and entertain. "to reflect the UK, its culture and values to the world" ITV/ SKY/ Channel 4 Commercial make money through Ads, sponsorship and product placement Remit = institution(TV channel) promise to their viewers BBC remit is To enrich peoples lives with programmes and services that  inform ,  educate  and  entertain.  "to reflect the UK, its culture and values to the world" TV license is £157 per year for colour and £49.50 per year for black and white TV. Ex