audience needs

 convergence: the process or state of converging

acronym for audience demographics: G R A C E (gender, race, age, class, ethnicity)

distribution: he way in which something is shared out among a group or spread over an area.

below the line advertisement: denoting or relating to advertising by means such as direct mail, email, promotional events, etc

time shifting: record (a television programme) for later viewing.

what's meant by the term 'audience needs'? the needs of the audience that the business try and meet.

Why do we consume certain types of media? for entertainment, education

Are there times you might consume certain types of media, while at other times discount them? yes if your tired or not interested.

how can you be an active or passive audience member? by responding instantly rather than later.

the uses and gratifications theory

  • what do people do with the media?
  • why they use that media
  • pros and cons of this individual media use?

E.G. Warzone- need= entertaining. use= fill time. 

E.G. Fashion magazine- need= know latest trends. use= able to dress in a stylish

how do we consume media?
  • information
  • personal identity
  • integration and social interaction
  • entertainment
  • education
  • escapism
personal data
  • finding reinforcements for personal values
  • finding models for behaviour
  • gaining insight onto oneself
  • identifying with valued others

integration and social interaction
  • gaining insight into circumstances of others; social empathy
  • identifying with others and gaining a sense of belonging
  • finding a basis for conversation and social interaction
  • having a substitute for real life companionship
entertainment
  • escapism, or being diverted, from problems
  • relaxing
  • filling time
  • emotional release
  • sexual gratification




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