advertising/ marketing and distribution

Advertising is payments from brands in return for the placement of promotional material on pages or during production. this could be in form of commercial breaks, or via product placement.

traditional advertising

  • billboards
  • magazine 

digital advertising

  • tv
  • online
  • social media ads
  • search engine marketing
  • video ads
  • emails
  • native advertising- sponsor
  • display ads
  • remarketing/ retargeting

Above the line advertising- where mass media is used to promote brands. these include conventional media such as television and radio advertising, print and the internet.

Distribution

1. how a product ir brand reaches an audience

2. its marketing and promotion

Web 2.0 and Technological convergence

technological convergence allows audiences to access media content from multiple platforms on one device. it involves coming together of information and communication technologies to create new ways of producing and distributing products and services to media audiences.

a black box is a device that supplies us with all of our informational and media requirements (e.g. a smartphone).

web 2.0
  • the dot.com boom (1998-2001) was a huge rise In the number of internet based companies.
  • there was then a shift from Web 1.0 to web 2.0
  • it was th possibility of 'staying' online and interacting online which really changed things.
  • Web 2.0 or 'new digital media' shapes the relations of public/ private, work/ non work, home/ outside home.
  • mobile phones enhance social connections that have always existed: gossip, making arrangements etc.

Simulcasting

when a media product is broadcast both online and via a traditional medium at the same time. in television terms, it could refer to programme being broadcast on two different channels.

impact of online distribution

music and television can cow be downloaded, streamed or simulcasted at the click of a button- without ever having to leave your armchair. it is available tp you whenever, wherever.

Traditional advertising- adverts on billboards and non digital devices

digital advertising- adverts on digital devices

consume- when someone is consuming content (basically means watching)

example of traditional advertising- magazine

example of digital advertising- social media

Narrowcast channels- tv channels that show special content
e.g. sky sports

Below the line advertising
the distribution of pamphlets, stickers, promotions etc at the point of sale.


SKY SPORTS
Overview




sky sports distribute special interest channels for certain viewers. there content Is very niche. these channels are advertised across all the sky channels.  above the line adverts. their mother channel advertises it swell. 











Time traveling- is the recording of programming to a storage medium to be viewed or listened to after the live broadcasting.


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