Karrang!

 CW Kerrang! Magazine 


Niche- product aimed at a small selective market of audience

Mass- something aimed at a large market or audience

conglomerate- a business that owns many other businesses

time shifting- the ability to rewind or forward a TV programme

Escapism- the tendency to seek distraction and relief from unpleasant realities, especially by seeking entertainment or engaging in fantasy.

Diversification:
Availbsale on different types of media platfroms

Ownerships:

as of April 2017, kerning was sold by Bauer media group to wasted talent.

Wasted talent:
website
magazine
music awards


history of ownership:
  • 1981 published as a one off supplement in sounds newspaper
  • launched monthly, then fortnightly, then weekly. owned by united newspapers
  • 1991 sold to EMAP
  • 2008 Sold to Bauer media
  • 2017 sold to wasted talent

implications
  • split profits
  • may want to produce different things 

Advertising
  • cross promotion
  • Below the line

YouTube 
  • links to social media
  • links to magazine subscription
  • links to website
  • has cross promotion with Mojo website 
  • interviews
  • links to the K!

Facebook
  • links
  • shares
  • repost
  • promotions
  • interest button

twitter
  • app]hyperlinks
  • retweets
  • share
  • trending
  • like
  • comment
  • follow
  • pinned tweets

instagram

  • clips
  • links
  • email
  • follow button
  • comments
  • stories to promote
  • enables me to be a prosumer

Kerrang! magazine app

explain three ways that online technologies can be used to enhance traditional advertising methods. you must use real media products/examples to support each of your answers.

one way that online technologies can be used to enhance traditional advertising methods is that companies can use social media to support and promote Print ads. Lego did this when they promoted print, radio and TV adverts in social media..

another way that online technologies can be used to enhance traditional advertising methods is that companies can use social media to support certain types of content. Kerrang did this by promoting and making their magazine cross platform with an app. This massively increased the number of customers viewing the app, therefore making this type of advertisement successful.

Lastly, another way that online technologies can be used to enhance traditional advertising methods is that Frozen used twitter, instagram and YouTube to promote their brand and adverts. 









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