AM (Amplitude Modulation)

FM (Frequency Modulation)

DAB (Digital Audio Broadcasting, available via DAB radio)

Dedicated station's website 




Advertising

Above the line traditional advertisement:

TV advert:

above the line

traditional

all ages

family orientated

Radio

Diversity


Heart radio website:

Sponsorship is used across the radio because they collaborated with Apple Music for their playlist on the radio

listeners can access the station via the website

Pop up ads

Competitions


textual Analysis

Jingles

A jingle is a short slogan, verse or tune designed to be easily remembered, and is especially used in advertising

These add to a products's overall brand identity - the elements that distinguish it for the consumer

Key Terms

Mode of address 

The way in which a media product speaks to, or attracts, its audience. 


Sound motif  

A sound effect or combination of sound effects associated with a particular setting, situation, character or idea.  


Ident 

A short piece of audio or audio-visual content produced by radio or television stations to identify themselves on air.


The hosts call up random audience members and speak with a light hearted and humours nature. Their laughter is infectious and attracts people who want to have a laugh and 'feel good', linking to the slogan.



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