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audiences

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aim: to investigate the target audiences for media products Passive audience- an audience that observes something rather than responding to it. active audience- an audience that immediately has a response to something rather than observing it. PSB- public service broadcaster What are commercial programmes?- programmes televised by a commercial company that makes its funding from sponsorship, ads and product placement. Horizontal integration- the process of a company increasing production of goods or service at the same part of the supply chain. Mainstream- an audience that consumes a product that appeals to a wide range of people. Niche- the audience of a media product that has a small market an only appeals to a small number of people. Narrowcasting- aiming programmes at specific and specialist audiences as opposed to broadcasting to 'mass' audiences. Chris Anderson: The Long Tail Theory Devised by Chris Anderson of wired magazine First published in 2004, then as a book in 200
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advertising/ marketing and distribution

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Advertising is payments from brands in return for the placement of promotional material on pages or during production. this could be in form of commercial breaks, or via product placement. traditional advertising billboards magazine  digital advertising tv online social media ads search engine marketing video ads emails native advertising- sponsor display ads remarketing/ retargeting Above the line advertising- where mass media is used to promote brands. these include conventional media such as television and radio advertising, print and the internet. Distribution 1. how a product ir brand reaches an audience 2. its marketing and promotion Web 2.0 and Technological convergence technological convergence allows audiences to access media content from multiple platforms on one device. it involves coming together of information and communication technologies to create new ways of producing and distributing products and services to media audiences. a black box is a device that supplies us wi
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the production process

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pre production-  Pre - production  is the process of planning some of the elements involved in a film, play, or other performance. There are three parts in a  production :  pre - production ,  production , and post- production .  Pre - production  ends when the planning ends and the content starts being produced. production- the action of making or manufacturing from components or raw materials, or the process of being so manufactured. post production- Post-production is part of the process of filmmaking, video production, and photography. Post-production includes all stages of production occurring after shooting or recording individual program segments. pre production: financing confirmed find cast members hire crew locations, props, all effects are identified schedule is produced script screenplay is finalised sets are constructed production: low budget film shot over 5-6 weeks high budget films shot over 75- 120 days involved camera crew, lighting department, sound department, direc
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