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advertising/ marketing and distribution

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Advertising is payments from brands in return for the placement of promotional material on pages or during production. this could be in form of commercial breaks, or via product placement. traditional advertising billboards magazine  digital advertising tv online social media ads search engine marketing video ads emails native advertising- sponsor display ads remarketing/ retargeting Above the line advertising- where mass media is used to promote brands. these include conventional media such as television and radio advertising, print and the internet. Distribution 1. how a product ir brand reaches an audience 2. its marketing and promotion Web 2.0 and Technological convergence technological convergence allows audiences to access media content from multiple platforms on one device. it involves coming together of information and communication technologies to create new ways of producing and distributing products and services to media audiences. a black box is a device that supplies u...
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film advertising

Focus group: a group of people assembled to participate in a discussion about a product before it is launched, or to provide feedback on a political campaign, television series, etc. Advantage of a focus group:  easily measure customer reaction time saving disadvantage of focus group: expensive moderator bias online survey: questionnaire completed by target audience adv of online survey: low cost increased response rate real time access dis of online survey: survey fraud no interviewer Disney (Conglomerate): conglomerate means that none parent company owns a series of smaller companies. allows Disney to have access to many platforms of media  Video- on- demand: Netflix, Youtube. Amazon prime, BBC Iplayer, Sky Go Cinema and marketing: go to watch a film after seeing a trailer Traditional ads:  print, magazine or tv adverts  digital ads: online ads above the line: where mass media are used to promote brand. below the line: personalised ads- One to One. black box: devic...
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newspaper audiences

  Audience         Target Audience   Tabloids: C1 C2 E D   Broadsheet: A B   The OG Sun reader: White man, owns a van, C2DE, 35+ (predominantly)   Trends? 90% of people over age of 15 consume some sort of media (46.7 million people across UK)  70% read print 71% read digitally   Why? Technology has advanced and it is free and a lot more convenient to use than carrying around a newspaper all day. This means the trend is to read digitally.     Trend? Print less newspapers Use them digitally so they can print less as less people use print newspapers   Why? Access to technology is easily accessible for everyone     Trend? Over 5 years, all newspapers are going down apart from evening standard   Why? Distributed on tube in evening for free     Trend? Metro has a huge print readership because its free and handed out on the tube in the mornings   Why?  distributed on tube every morning for ...
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