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audiences

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aim: to investigate the target audiences for media products Passive audience- an audience that observes something rather than responding to it. active audience- an audience that immediately has a response to something rather than observing it. PSB- public service broadcaster What are commercial programmes?- programmes televised by a commercial company that makes its funding from sponsorship, ads and product placement. Horizontal integration- the process of a company increasing production of goods or service at the same part of the supply chain. Mainstream- an audience that consumes a product that appeals to a wide range of people. Niche- the audience of a media product that has a small market an only appeals to a small number of people. Narrowcasting- aiming programmes at specific and specialist audiences as opposed to broadcasting to 'mass' audiences. Chris Anderson: The Long Tail Theory Devised by Chris Anderson of wired magazine First published in 2004, then as a book in 200...
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advertising/ marketing and distribution

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Advertising is payments from brands in return for the placement of promotional material on pages or during production. this could be in form of commercial breaks, or via product placement. traditional advertising billboards magazine  digital advertising tv online social media ads search engine marketing video ads emails native advertising- sponsor display ads remarketing/ retargeting Above the line advertising- where mass media is used to promote brands. these include conventional media such as television and radio advertising, print and the internet. Distribution 1. how a product ir brand reaches an audience 2. its marketing and promotion Web 2.0 and Technological convergence technological convergence allows audiences to access media content from multiple platforms on one device. it involves coming together of information and communication technologies to create new ways of producing and distributing products and services to media audiences. a black box is a device that supplies u...
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film audience

 film audiences BBFC: British Border Film Classification Decide age ratings of films Get out- 15 rating Frozen- PG Blumler And Katz- uses and gratifications an audience wants to Be informed and educated identify with characters of the situation in the media environment simple entertainment enhance social interaction Get Out: started niche but became mainstream 15 target audience is 15- 35 year olds Netflix- self classification traditionally done for them by BBFC now done with their own algorithm saves time aim= 100% of Netflix to have a BBFC rating                                                                                                               ...
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