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film advertising

Focus group: a group of people assembled to participate in a discussion about a product before it is launched, or to provide feedback on a political campaign, television series, etc. Advantage of a focus group:  easily measure customer reaction time saving disadvantage of focus group: expensive moderator bias online survey: questionnaire completed by target audience adv of online survey: low cost increased response rate real time access dis of online survey: survey fraud no interviewer Disney (Conglomerate): conglomerate means that none parent company owns a series of smaller companies. allows Disney to have access to many platforms of media  Video- on- demand: Netflix, Youtube. Amazon prime, BBC Iplayer, Sky Go Cinema and marketing: go to watch a film after seeing a trailer Traditional ads:  print, magazine or tv adverts  digital ads: online ads above the line: where mass media are used to promote brand. below the line: personalised ads- One to One. black box: devic...
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newspaper ownership

 newspaper ownership Marketing and distribution Broadsheet - larger size serious newspaper the independent -last printed edition was published on 26 march 2016, now only has digital editions. Financial Times Tabloid - less serious smaller newspaper Sun YouTube 1.1 million subscribers tv style video adverts before clips live streams most popular video -women saves koala - on screen ads - 18m views -238k likes Above the line adverts: TV Billboards The sun website (they use pop up ads) Social media e.g. twitter, instagram, facebook Reception theory - preferred reading- this is when audiences respond to the product the way media producers want/expect them to -negotiated reading-this is when a member of the audience partly agrees with part of the product e.g. film, documentary, TV programme -Oppositional reading- this is when the audience are in complete disagreement with the products message or setting  Broadsheet- older audiences, very formal, audiences want more in depth info, h...
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advertising/ marketing and distribution

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Advertising is payments from brands in return for the placement of promotional material on pages or during production. this could be in form of commercial breaks, or via product placement. traditional advertising billboards magazine  digital advertising tv online social media ads search engine marketing video ads emails native advertising- sponsor display ads remarketing/ retargeting Above the line advertising- where mass media is used to promote brands. these include conventional media such as television and radio advertising, print and the internet. Distribution 1. how a product ir brand reaches an audience 2. its marketing and promotion Web 2.0 and Technological convergence technological convergence allows audiences to access media content from multiple platforms on one device. it involves coming together of information and communication technologies to create new ways of producing and distributing products and services to media audiences. a black box is a device that supplies u...
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