newspaper audiences

 Audience 

 

 

 

Target Audience

 

Tabloids:

C1

C2

E

D

 

Broadsheet:

A

B

 

The OG Sun reader:

White man, owns a van, C2DE, 35+ (predominantly)

 

Trends?

90% of people over age of 15 consume some sort of media (46.7 million people across UK) 

70% read print

71% read digitally

 

Why?

Technology has advanced and it is free and a lot more convenient to use than carrying around a newspaper all day. This means the trend is to read digitally.

 

 

Trend?

Print less newspapers

Use them digitally so they can print less as less people use print newspapers

 

Why?

Access to technology is easily accessible for everyone

 

 

Trend?

Over 5 years, all newspapers are going down apart from evening standard

 

Why?

Distributed on tube in evening for free

 


 

Trend?

Metro has a huge print readership because its free and handed out on the tube in the mornings

 

Why?

 distributed on tube every morning for free

 

 

What kinds of information can you extrapolate from them?

 

What do they tell us about trends in newspaper readership? Why do you think this is the case?





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